Privacy Policy:

Key4Play, a private legal entity, takes your privacy seriously and ensures the security and protection of data from all its customers, partners, suppliers, and users of the website domain https://key4play.com.br and any other site, store, or application operated by the retailer.

This Privacy Policy is intended to inform you about how we use and disclose information collected during your visits to our store and in messages we exchange with you.

This Privacy Policy applies only to information collected through the store.

BY ACCESSING THE STORE, SENDING COMMUNICATIONS, OR PROVIDING ANY TYPE OF PERSONAL DATA, YOU ACKNOWLEDGE BEING AWARE OF THE TERMS HEREIN AND AGREE WITH THE PRIVACY POLICY, WHICH DESCRIBES THE PURPOSES AND METHODS OF PROCESSING YOUR PERSONAL DATA THAT YOU PROVIDE IN THE STORE.

This Privacy Policy provides an overview of our privacy practices and the choices you can make, as well as the rights you can exercise regarding the Personal Data processed by us. If you have any questions about the use of Personal Data, please contact contato@key4play.com.

Additionally, the Privacy Policy does not apply to any third-party applications, products, services, websites, or social media features that may be offered or accessed through the store. Accessing these links will take you away from our website and may result in the collection or sharing of information about you by third parties. We do not control, endorse, or make any representations about third-party websites or their privacy practices, which may differ from ours. We recommend that you review the privacy policy of any website you interact with before allowing the collection and use of your Personal Data.

If you provide us with Personal Data regarding other individuals, you declare that you have the authority to do so and that you have obtained the necessary consent to authorize the use of such information under this Privacy Policy.

For the purposes of this Privacy Policy:

• Personal Data: means any information that directly or indirectly identifies or can identify a natural person, such as name, CPF (Brazilian Tax ID), date of birth, IP address, among others;
• Sensitive Personal Data: means any information that reveals, concerning a natural person, racial or ethnic origin, religious belief, political opinion, membership in a union or organization of a religious, philosophical, or political nature, data regarding health or sexual life, genetic or biometric data;
• Processing of Personal Data: means any operation carried out within the scope of Personal Data, through automated means or not, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination, or alternatively, availability, harmonization, or association, restriction, deletion, or destruction. The Processing of Personal Data also includes any other operation provided for under applicable legislation;
• Data Protection Laws: means all legal provisions that regulate the Processing of Personal Data, including but not limited to Law No. 13.709/18, the General Data Protection Law (LGPD).

We collect and use Personal Data to manage your relationship with us and better serve you when purchasing products and/or services from the store, personalizing and improving your experience. Examples of how we use data include:

1. Enabling you to purchase products and/or services from the store;
2. To confirm or correct the information we have about you;
3. To send information we believe is of interest to you;
4. To personalize your store experience;
5. To contact you via a phone number and/or email address provided. We may contact you personally, by voicemail, automated dialing equipment, text messages (SMS), email, or any other means of communication your device can receive, as permitted by law and for reasonable business purposes.

Additionally, the Personal Data provided may also be used in ways we deem necessary or appropriate: (a) under the terms of Data Protection Laws; (b) to meet legal process requirements; (c) to comply with court decisions, regulatory decisions, or decisions from competent authorities, including authorities outside your country of residence; (d) to enforce our Terms and Conditions of Use; (e) to protect our operations; (f) to protect our rights, privacy, security, or those of third parties; (g) to detect and prevent fraud; (h) to allow us to pursue available actions or limit damages we may suffer; and (i) in other ways permitted by law.

You are not required to share the Personal Data we request. However, if you choose not to share them, in some cases, we may not be able to provide you with full access to the store, certain specialized features, or the necessary assistance, nor facilitate the delivery of a product or service you contracted.

The general public may browse the store without needing to register or provide Personal Data. However, some store functionalities may depend on registration and the submission of Personal Data, such as completing a purchase/service contract and facilitating the delivery of the product/service by us.

When contacting the store, we may collect:

• Contact data: first name, last name, phone number, address, city, state, and email address;
• Submitted information: information you provide via forms (questions, complaints, suggestions, criticisms, compliments, etc.).

When generally browsing the store, we may collect:

• Location data: geolocation data when you access the store;
• Preferences: information about your preferences and interests regarding products/services (when you tell us what they are or when we deduce them from what we know about you);
• Store browsing data: information about your visits and activities, including content (and any ads) you view and interact with, information about the browser and device you are using, your IP address, your location, and the website address you came from. Some of this information is collected using our Automatic Data Collection Tools, which include cookies, web beacons, and embedded web links. To learn more, read how we use Automatic Data Collection Tools in section 7 below.

We do not collect Sensitive Personal Data.

We may share your Personal Data:

• With the partner company(ies) you select or choose to send your data, questions, inquiries, etc., as well as with service providers or partners to manage or support certain aspects of our business operations on our behalf. These service providers or partners may be located in the United States, Argentina, Brazil, or other global locations, including servers for testing and production, and providers of hosting and data storage services, fraud management, customer support, sales on our behalf, order fulfillment, content personalization, advertising and marketing activities (including digital and personalized advertising), and IT services, for example;
• With third parties, in order to help us manage the store;
• With third parties, in the event of any reorganization, merger, sale, joint venture, assignment, transfer, or disposal of all or part of our business, assets, or equity (including those related to bankruptcy or similar proceedings).

Personal Data and other information collected by us may be transferred or accessed by entities belonging to the corporate group of partner companies worldwide in accordance with this Privacy Policy.

When you visit the store, it may store or retrieve information on your browser, mainly in the form of cookies, which are text files containing small amounts of information. This information may be about you, your preferences, or your device and is primarily used to ensure the store functions as expected. The information generally does not directly identify you but can provide a more personalized internet experience.

According to this Privacy Policy, we and our third-party service providers, with your consent, may collect your Personal Data in various ways, including, but not limited to:

• Through the browser or device: some information is collected by most browsers or automatically through internet access devices, such as computer type, screen resolution, operating system name and version, device model and manufacturer, language, and the type and version of the internet browser in use. We may use this information to ensure that the store functions properly.
• Use of cookies: information about your use of the store may be collected by third parties through cookies. Cookies are information stored directly on the computer you are using. Cookies allow the collection of information such as browser type, time spent on the store, pages visited, language preferences, and other anonymous traffic data. We and our service providers use this information for security protection, to facilitate navigation, display information more efficiently, and personalize your experience while using the store, as well as for online tracking. We also collect statistical information about store usage to continuously improve our design and functionality, understand how the store is used, and assist you in resolving store-related issues.

  If you do not wish for your information to be collected through cookies, there is a simple procedure in most browsers that allows cookies to be automatically rejected or provides the option to accept or reject the transfer of a specific cookie (or cookies) from a particular site to your computer. However, this may cause inconveniences in using the store.

  The settings you choose may affect your browsing experience and the functionality that requires the use of cookies. In this regard, we disclaim any responsibility for the consequences resulting from the store's limited functionality caused by the disabling of cookies on your device (inability to set or read a cookie).

• Use of pixel tags and other similar technologies: pixel tags (also known as Web beacons and invisible GIFs) may be used to track user actions on the store (including email recipients), measure the success of our marketing campaigns, collect statistical data on store usage and response rates, and for other unspecified purposes. We may contract behavioral advertising companies to obtain reports on store advertisements across the internet. To do this, these companies use cookies, pixel tags, and other technologies to collect information about your use, or other users' use, of our store and third-party websites. We are not responsible for pixel tags, cookies, and other similar technologies used by third parties.

The cookies used in our store comply with legal requirements and are classified into the following categories:

• Strictly necessary: these cookies allow you to navigate the website and securely enjoy essential features. An example is security cookies, which authenticate users, protect your data, and prevent fraudulent logins.
• Performance: cookies in this category collect encrypted and anonymous information related to our online store, such as the number of visitors to a specific page, site visit origins, and which pages the user accessed. All collected data is used solely for potential site improvements and to measure the effectiveness of our communication.
• Functionality: these cookies are used to remember user preference settings to improve your visit to our site, such as applied layout settings or your responses to promotional pop-ups and registration prompts – so they don't need to be asked repeatedly.
• Advertising: we use cookies to create targeted campaigns and deliver ads according to your shopping profile in our online store.

You may, at any time, request: (i) confirmation that your Personal Data is being processed; (ii) access to your Personal Data; (iii) corrections to incomplete, inaccurate, or outdated data; (iv) anonymization, blocking, or deletion of unnecessary, excessive, or unlawfully processed data; (v) portability of Personal Data to another service provider, provided this does not affect our trade secrets and industrial secrets; (vi) deletion of Personal Data processed with your consent, as permitted by law; (vii) information about the entities with whom your Personal Data has been shared; (viii) information about the possibility of not providing consent and the consequences of refusal; and (ix) revocation of consent. Your requests will be handled with special care to ensure the effectiveness of your rights. You may be asked to provide proof of identity to ensure that Personal Data is shared only with its rightful owner.

You should be aware that, in certain cases (e.g., due to legal requirements), your request may not be immediately fulfilled, and we may not be able to comply due to legal obligations.

We seek to adopt the technical and organizational measures required by Data Protection Laws to protect Personal Data within our organization. Unfortunately, no data transmission or storage system is guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you believe the security of any of your accounts has been compromised), please notify us immediately.

The Store may, from time to time, contain hyperlinks that redirect you to the sites of our partners, advertisers, suppliers, etc. If you click on one of these links to any of these sites, remember that each site has its own privacy practices, and we are not responsible for those policies. Please review those policies before submitting any Personal Data to these sites.

We are not responsible for the data collection, use, and disclosure policies and practices (including data protection practices) of other organizations, such as Facebook, Apple, Google, Microsoft, or any other software developer or application provider, social media store, operating system provider, wireless internet service provider, or device manufacturer, including any Personal Data you disclose to other organizations through applications, in connection with such applications, or posted on our social media pages. We recommend that you review the privacy policy of each site you visit or service provider you use.

If we modify our Privacy Policy, we will publish the updated text in the store, with the revised date. We may change this Privacy Policy at any time. If there are significant changes to the terms of this Privacy Policy, we may notify you through the contact information we have in our database or via a notification in our store.

We reaffirm our commitment not to process your Personal Data in a manner inconsistent with the purposes described above, except as otherwise required by law or court order.

Your continued use of the store after the changes means that you accept the revised Privacy Policy. If, after reading the revised version, you do not agree with its terms, please discontinue access to the store.

If you wish to exercise any of the rights provided for in this Privacy Policy and/or Data Protection Laws, including withdrawing your consent, or if you have any questions related to the processing of your Personal Data, please contact us at contato@key4play.com.